Department of Business Management

  Xu Qin, Associate Professor, part-time Master's supervisor at Ludong University, Deputy Director of the Organizing Committee of the Shandong Division of the Business Elite Challenge, judge of the National Business Elite Challenge Innovation and Entrepreneurship Competition and Brand Marketing Planning Competition, and council member of the Shandong Provincial Enterprise Management Research Association. She has previously served as Executive Dean of Teaching, Executive President of the Executive Dean's Office, Executive Dean of the Institute of Industry-Education Integration, Executive Dean of the Private Enterprise Development Research Institute, evaluation expert for college student innovation and entrepreneurship, evaluation expert for Shandong provincial teaching research and reform, and editorial board member of the Macau Education Research Editorial Board, etc. She is currently the Industry Dean of the School of Business and concurrently the program leader. She mainly undertakes the teaching tasks of courses such as "Economic Law" and "Principles of Management", and her main research directions are talent cultivation, industry-education integration, and rural revitalization. She has presided over 5 provincial-level projects and more than ten municipal and departmental-level projects, presided over 4 horizontal projects, won 1 provincial-level teaching achievement award and 2 school-level teaching achievement awards, and published more than ten papers. In the past three years, she has guided more than 120 person-times to participate in various discipline competitions at all levels, winning 4 national-level awards and more than 20 provincial-level awards. She has been awarded honorary titles such as Advanced Worker in Mental Health Education in Qingdao Universities, School-level Teaching Master, Model of Teacher Ethics, Top Ten Teaching and Research Experts of the School, Outstanding Education Worker, and 2019 National College Liberal Arts Applied Transformation Reform Master of the National Science Work Capacity Building Platform Joint Conference.

  Zhang Xuena, female, Master's/Associate Professor, currently serves as the Teaching Secretary of the School of Business. Member of the Shandong Provincial Enterprise Management Research Association, appointed innovation and entrepreneurship supervisor of Ocean University of China. She serves as a professional teacher of the School of Business, Director of the Marketing Teaching and Research Office, and part-time teaching supervisor of the school. She mainly undertakes courses such as "Fundamentals of Marketing", "Principles of Management", and "Interpersonal Relationship and Communication Skills". She has successively won honorary titles such as "Outstanding Teacher", "Outstanding Class Teacher", "Bronze Pioneer Individual", "Outstanding Academic Affairs Worker", "Model of Practicing Traditional Culture", and "Outstanding Party Member". She has presided over and participated in 2 provincial-level projects, 1 municipal-level project, and 3 school-level projects, 1 invention patent, published 1 textbook, and published more than 10 papers. She has guided students to participate in discipline competitions and won 2 national-level awards and more than 10 provincial-level awards.

  Pan Yingfei, Master's/Associate Professor, teaches courses such as "Production and Operations Management" and "Corporate Strategic Management", and her teaching evaluations have been excellent for consecutive years. She has presided over 1 provincial-level project, 2 municipal and departmental-level projects, and 4 school-level teaching and research projects, compiled 1 textbook, and applied for 1 patent and 2 software copyrights. She has guided students to participate in competitions such as the "Engineering Training Competition" and "iCAN", winning 6 national-level awards and more than 20 provincial-level awards, and was rated as "Outstanding Student Worker".

  Gao Chongcui, Master's/Professor, teaches undergraduate courses such as "Principles of Management" and "Organizational Behavior", and her teaching evaluations have been excellent for consecutive years. She has presided over 4 provincial and municipal teaching and research projects. She has guided students to participate in competitions such as the "Challenge Cup" and "Career Planning Competition", winning 2 provincial-level awards, and was rated as "Model of Teacher Ethics" and "Teaching and Research Expert".

  Xia Chunlong, Ph.D./Associate Professor, his main research directions are enterprise management innovation, marketing strategy, and consumer behavior. He has diverse interdisciplinary study and research experiences. During his studies, he devoted himself to studying key and difficult issues in the field of business administration and won awards at international academic conferences many times. He has long been deeply engaged in the frontier fields of business administration disciplines, accumulating solid research skills and rich academic experience, and has published multiple high-quality academic papers. In his teaching work, he always adheres to the educational philosophy of integrating teaching and research and combining learning with application, deeply cultivates classroom teaching reform, integrates the latest disciplinary frontier theories and scientific research results into daily teaching links, continuously improves and optimizes the course teaching system, and helps cultivate high-quality applied business administration professionals.

  Song Feiran, Master's/Lecturer, teaches undergraduate courses such as "Corporate Strategic Management", "Enterprise Operation Practice", and "Digital-Intelligent Enterprise Sandbox Simulation Experiment". Her teaching evaluations have been excellent for consecutive years, and she has successively won honorary titles such as "Outstanding Instructor of Discipline Competitions", "Outstanding Student Society Mentor", and "Outstanding Student Worker". She serves as a full-time teacher of the School of Business, Director of the Enterprise Operation Laboratory, Planning President of the Energy Group, Director of the Management Consulting Studio, core lecturer of the lecturer group of Qingdao Hengxing Zhiye Management Consulting Co., Ltd., and think tank expert member of the Beijing Dongcheng District Education and Training Chamber of Commerce. Her main research directions are management innovation and talent cultivation. She has presided over or participated in 4 provincial and municipal-level projects and 2 school-level projects, edited 1 textbook, and guided students to participate in various discipline competitions, winning more than 20 national-level awards and more than 30 provincial-level awards.

  Zhao Xinmeng, Lecturer, Director of the Innovation and Entrepreneurship Teaching and Research Office, Vice Dean of the Business Administration Industry School, Director of the Xinmeng Comprehensive Management Outstanding Teacher Studio, Level-2 Enterprise Trainer, Master's degree, graduated from Harbin Institute of Technology with a Master of Business Administration. She worked in central enterprises and other enterprises for 12 years, holding positions in operations and management. She undertakes teaching tasks for courses such as "Innovative Design Thinking" and "Foundations of Entrepreneurship". She has presided over 3 projects and participated in multiple provincial and municipal-level projects. She is good at guiding innovation and entrepreneurship competitions and has guided students many times to participate in the China International College Students' Innovation Competition, Challenge Cup series competitions, and college student competitions recognized by the Ministry of Education, winning national and provincial-level awards. She has repeatedly won titles such as Outstanding Student Society Mentor, Outstanding Student Worker, and Outstanding Studio Director.

  Pan Lingying, Master's/Lecturer, teaches undergraduate and junior college courses such as "Quality Management", "Fundamentals of Industrial Engineering", and "Enterprise Operation Management Simulation Experiment", and her teaching evaluations have been excellent for consecutive years. She has presided over and participated in multiple provincial-level projects; participated in the compilation of the experimental course textbook "Enterprise Simulation Operation Practice"; guided students to participate in the Enterprise Competition Simulation Competition and the Digital-Intelligent Enterprise Operation Sandbox Competition, etc., winning 3 national-level awards and 4 provincial-level awards, and won the title of "Outstanding Instructor".

  Li Yizheng, Ph.D. in Business Administration Philosophy, Senior Engineer, Business Administrator, Level-1 Enterprise Trainer, Teacher of Chinese Studies and Modern Education (Senior), Young Top Talent in Management Academia. He currently serves as Associate Professor at the School of Business, Hengxing University, concurrently Deputy Editor-in-Chief and Publishing Consultant of Xiangjiang Publishing House, expert in the expert database of CNKI (China National Knowledge Infrastructure), editorial board member of the "Management Dynamics" journal, and editorial board member of "Educational Theory" of Hong Kong Scientific Research Publishing House. His research focuses on vocational college student education management, Chinese excellent traditional culture and modern enterprise management, organizational culture, and leadership. He has successively presided over 9 teaching and research projects, compiled and internationally published four works, published more than 20 academic papers, and obtained two national patents. He teaches undergraduate courses such as "Principles of Management", "Organizational Behavior", "Leadership Development", and "Chinese Excellent Traditional Management Culture".

  Zhang Huixin, Ph.D./Associate Professor, her main research directions are consumer behavior, e-commerce, and sustainable development. She teaches undergraduate and graduate courses such as "Principles of Management", "Organizational Behavior", and "Enterprise Operation Simulation Practice". She has presided over 1 school-level scientific research project, published 2 monographs, and 2 provincial and ministerial-level projects.

  Liu Jiawen, Ph.D., her main research directions are student psychology, academic quality, leadership, etc. She has published 2 high-level papers and 4 journal documents.

  Xin Mingshang, Ph.D./Lecturer, his main research directions are green total factor productivity and energy economics. He has published 2 high-level SCI papers and 3 EI papers. He teaches two core courses and two association courses.

  Xing Liliang, Master's/Lecturer, teaches undergraduate courses such as "Foundations of Entrepreneurship", and has completed a total of 400+ class hours of teaching. He has successively presided over the development, recording, and operation and maintenance of 2 online innovation and entrepreneurship courses, participated in 1 school-level teaching reform project and 1 Shandong Provincial Education Development Research micro-project; guided students to participate in dual-innovation competitions such as "Internet+" and "Xuechuang Cup", winning a total of 3 provincial silver awards, 12 provincial bronze awards, 1 provincial second prize, and 3 provincial third prizes, and has been rated as an outstanding instructor in municipal and school-level competitions many times.

  Liu Xiaoqiong, Master of Business Administration, Lecturer. She mainly undertakes courses such as "Organizational Behavior" and "Economic Law". She has successively won the honorary titles of "Outstanding Class Teacher", "Outstanding Student Worker", and "Outstanding Instructor of Discipline Competitions". She participated in the Qingdao Double Hundred Project, presided over 4 municipal-level projects, 2 school-level projects, and 1 school-level curriculum ideological and political demonstration course, and published 3 papers. She has guided students to participate in discipline competitions and won more than 4 provincial-level awards.

  Wang Yuxue, Master's/Teaching Assistant, has published 2 high-level papers and presided over 1 provincial-level association project. She teaches undergraduate courses such as "Corporate Strategic Management" and "International Commercial Law".

  Ren Minglei, Master's/Lecturer, currently a full-time teacher of the Business Administration Teaching and Research Office of the School of Business, and training director, with more than 5 years of trainer work experience. Graduated from Dongbei University of Finance and Economics with a major in Enterprise Management.

  Xu Guangyu, Master's/Teaching Assistant, his main research direction is production service management, and he teaches courses such as "Production and Operations Management". He holds a TOPIK Level 6 certificate in Advanced Korean and has worked in enterprises such as BYD Group, possessing rich practical experience in business administration enterprises.

  Cong Wenjing, Master's/Teaching Assistant, her main research directions are financial and financial management. She teaches courses such as "Comprehensive Analysis of Enterprise Operating Performance" and "Refined Analysis of Business Administration Cases". She has an industry-education integration background and has participated in research on the digital transformation strategy of manufacturing enterprises, providing practical strategic suggestions for enterprises around the new requirements of the digital economy era. With work experience in large state-owned enterprises and technology-based enterprises, she has the teaching advantage of deeply integrating theory and practice.

  Yang Song, Master's, teaches courses such as "Online Marketing" and "Digital Marketing", and her teaching evaluations have been excellent for consecutive years, winning the third prize in a municipal teaching competition. She participated in compiling 1 textbook and applied for 1 patent. She has guided students to participate in competitions such as the "Minxue Cup" and "Internet+", winning 2 provincial-level awards and several municipal-level awards, and was rated as "Outstanding Instructor" and "Model of Teaching and Educating".

  Guan Xiaomin, Master's/Lecturer, teaches undergraduate courses such as "Principles of Management" and "Excel and Decision-Making". Since joining, she has presided over 4 association project projects and participated in 2 municipal-level projects. She has guided students to participate in competitions such as the Enterprise Competition Simulation Competition, winning 1 national-level award and 2 provincial-level awards, and won the title of Outstanding Student Society Mentor at the college level.

  Zheng Bowen, Master's/Teaching Assistant, his main research directions are project management and corporate governance. He teaches core courses such as "Corporate Strategic Management", "Modern Salesmanship", and "Enterprise Sandbox Simulation Operation", and his teaching evaluations have been excellent for consecutive years. He has guided students to participate in competitions such as the National 3D Digital Innovation Design Competition, winning national and provincial-level awards.

  Cai Yaxiao, Ph.D. candidate, studied for her master's and doctoral degrees in Business Administration at Lyceum of the Philippines University, and currently serves as a teacher in the Business Administration Teaching and Research Office of the School of Business. She mainly undertakes business administration major courses such as "Digital Marketing", "Principles of Management", and "Corporate Strategic Management". With more than 20 years of professional news media editing and reporting experience, her scientific research achievements mainly focus on consumer economic behavior and brand strategy, and she has published multiple core papers.

  Shao Yafei, Lecturer, has presided over 1 provincial-level association project, teaches courses such as "Project Management" and "Enterprise Operation Strategy", and has accumulated rich work experience in the field of enterprise management. She has successively served in Rigao Group and Jianbang Group, holding positions such as Operations Manager of Rigao Group and Head of the Operations Center of Jianbang Group. Relying on enterprise experience, she helps students gain richer learning resources and practical experience.

  Yu Ziyang, Ph.D./Lecturer, his main research directions are comparison of century-old enterprises between China and Japan, and FSQCA data analysis. He has presided over 1 national-level project, published 4 high-level papers, published 1 monograph, and won 1 provincial and ministerial-level scientific research award. He teaches 1 core course, and his teaching achievements won the provincial first prize. He is a member of the Japan JASH Society. He was selected for the Century-Old Enterprise Talent Project and was rated as a school-level Teaching Master. He is the course leader of FSQCA Data Analysis.

  Sun Qinqin, Teaching Assistant, her main research directions are management and corporate strategic management. She participated in a philosophy and social science planning think tank project (municipal key research project special), and published 1 relatively high-level paper and 1 paper related to economics and management.

  Jiang Feng, male, born in 1974, Associate Professor (retired and transferred from the military as a department-level leading cadre), Communist Party member, graduated from Nanjing Political College, Ph.D. in Military Political Work, joined Hengxing in 2020, and currently serves as a teacher in the Business Administration Teaching and Research Office of the School of Business.

  Since taking office, he has long been engaged in human resources, personnel management, enterprise project research, project coordination, and project implementation. He has successively served as management consultant, human resources director, deputy general manager, assistant to the chairman, and general manager in large, medium, and small enterprises such as Lisinuo Technology, Shenzhen Lizard Industrial Data Service Co., Ltd., and Qianxi International Group; he is also an investment shareholder in multiple industries such as information technology, logistics industrial parks, and transportation companies.

  He has rich practical experience in enterprise management and commercial project implementation, and has successively created project profits of more than 26 million yuan; he is a government project implementation consultant in multiple places such as Qingdao, Jining, and Yantai, and has successively participated in the cooperation negotiation and operation of multiple ten-million-level commercial projects. He has published 15 talentology papers (6 core papers); in 2005 and 2006, his scientific research projects were presented as political advisory achievements at the headquarters for two consecutive years; in 2011, he won the second prize in the Navy Region Competition and was publicized by the Navy News; from 2011 to 2013, he was a member of the regional-level national policy preaching group; in 2012, he was an advanced individual of the whole army and was publicized by the PLA Daily; in 2017, he won the Licang District high-level talent award; during his work, he was awarded third-class merit twice.

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